They say that a picture is worth a thousand words but in the advertising world it may be worth more than that. Pictures convey a lot of information and not just the basics like color, size and shape. A picture can evoke a response or give you clues about the product. Like a restaurant photo can tell a diners what the ambiance will be like. What a beach shot will tell travelers about the water clarity, sand and sunset on vacation. And why you should care about some stray animials…there is a reason why those ASPCA commercials make you want to cry and it not just the Sarah McLachlan music.
So when putting together an ad for your business leave room for a photo; it will grab and hold the attention of consumers better and longer than a description paragraph about your product.